Rochfortbridge lad Dara Coyne got the shock of his life when he found himself at the centre of an elaborate prank by Heineken.
The 24-year-old DIT student who runs a freestyle football Youtube channel called Your How To Do with friend Brendan Brady, entered what he thought was a talent competition, only to discover that instead of demonstrating his skills to a panel of judges, he had to perform them in front of a live audience.
He is now part of a viral ad campaign which went live this week across the net, on Facebook, Twitter and Youtube.
“The adrenaline rush of the performance was just amazing but I had no idea what I was letting myself in for. It was a very clever idea by Heineken when you think about it.”
Check out Dara here!
For more on Dara's story check out next Tuesday's edition of the Westmeath Examiner.