Published: Tuesday, 5th May, 2009 4:26pm

Women"s Mini-Marathon

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Every good runner needs good support!

Shock Absorber encourages women to invest in essential sports kit – a sports bra. As thousands of women across Ireland get set to take part in the annual Women"s mini-marathon on Monday June 1.

Shock Absorber is encouraging them to ensure they have the right sports bra, just as they would invest in a good quality pair of trainers.

While women run, jog or walk the 10km course past many Dublin landmarks, the average female runners breasts will be taking their own journey and could travel up to a staggering 600-metres in bounce - that is the equivalent of the Dublin Spire stacked end to end, more than five times.

Not only this, but the average 36C breast weighs between 250–300 grammes, the weight of four bags of sugar! As the women bounce their way around the course on race day this weight must be supported properly otherwise, research* has found, they will risk increasing the effects of gravity on their breasts.

Regular exercise like running can put great strain on the breasts fragile support structure, which compromises the outer skin and a connective tissue known as the Coopers ligament. Excessive breast movement can cause the Coopers ligaments to stretch and lead to irreversible breast sag.

Wearing a regular bra during exercise reduces breast bounce by an average of 38 per cent, however research shows that wearing a Shock Absorber sports bra reduces breast bounce by up to 74 per cent, making it twice as effective as a normal bra.

Shock Absorber understands women and their exercise needs and are constantly researching and developing sports bras to fit both cup and back size, ensuring they deliver superior structure and the highest possible performance.

Shock Absorber bras are available in a variety of styles, colours and support levels with a size range from 28-44' backs and A-HH cup. For sports such as running, Level 4 support is recommended.

Shock Absorber sports bras are available through selected stockists in Dublin and countrywide. See www.shockabsorber.co.uk for more information.