Mullingar covergirl launches search for new face of SimplyBe.ie

TV3 only recently showed her receiving her `crown` as Ireland`s Curviest Woman and the face of SimplyBe.ie 2008 in their series `Diary of A Beauty Queen`, and now Rochfortbridge native Leonie Maher is back to launch the search to find the next top model for 2009!

Leonie was crowned the winner of the Simply Be Curvy competition at a gala celebration at the Radisson SAS in Athlone last year and has been enjoying her reign since then.

Leonie, pictured here with two curvaceous models Janice Hayes and Sarah Whittcome launched the search this week to find Ireland`s curviest woman and to be the face of Simply Be for 2009. 

Simply Be.ie are searching for women size 14 and over who love and celebrate their curves and know how to use them!  The lucky winner will win the prize of a lifetime – to become a cover girl, gracing the cover of the Ireland Spring/Summer 2009 Simply Be.ie catalogue.  She will also win €1,000 worth of SimplyBe.ie clothing and accessories, a luxury holiday worth €1000 and €500 spending money. 

The campaign is running from now until July with heats being  held in Dublin, Limerick, Galway, Cork and Waterford  in August and to enter just visit www.simplybe.ie or freephone 1800  81 8890 for your postal appliction form.

Aiming to make women feel fab, not frumpy, the online shopping company ensures that size 8s are not just reproduced to fit all sizes. Making clever use of cover ups, figure-fixers and thoughtful touches like increasing strap widths with the size of tops, accessories specifically sized, belts that are produced in dress sizes for a more accurate fit, and bag handles that are that little bit longer, it is possible for fashion to be practical, while still looking amazing. 

Irish woman are increasingly more conscious of body shapes and what best accentuates their assets while playing down their problem areas, and it is with this in mind the Simply Be.ie collection is put together - for real shapes and sizes. The average dress size of an Irish woman is 16 so let`s celebrate curves and get the women of Ireland to show their true beauty by entering Simply Be Curvy. 

Ireland`s only dedicated on-line home shopping company for curvy women, Simply Be.ie appreciate how busy today`s modern woman is, with no time to go shopping for herself. Simply Be.ie is ideal to keep women looking stunning with no fuss - no communal changing rooms or unflattering lights and mirrors, just the comfort of their very own home.

The final of Simply Be Curvy will take place this year in Dublin, on August 31 next. The event will take you to the catwalk to model Simply Be.ie Autumn/winter range. All of the twelve finalists will be trained by one of Ireland`s top model agents and former model Celia Holman Lee for the grand finale fashion show.