Maxi Zoo are kicking off the new year celebrating their 30th birthday, and marking the occasion by giving back to Irish Wildlife.

Ireland’s largest pet retailer have announced their Heart for Wild Birds campaign, which will see the retailer donate 10% of sales from their MultiFit Sunflower Seed Hearts to Wildlife Rehabilitation Ireland (WRI) for the full month of January.

WRI promotes wildlife rehabilitation and helps to improve wildlife welfare and conservation in Ireland.

Anthony Cremin, marketing manager, said: “Wild birds are in decline in Ireland, so it’s imperative that we help where we can. A simple way to do this is by feeding them.

“When the temperatures drop to below freezing and hard ground hampers the search for food, animal lovers can help out native birds by providing them with extra food rations throughout the winter to help sustain the wild bird population.”

“It was a natural fit to partner with WRI, as animal lovers we commend them on their commitment supporting rehabilitators who work in this field and we are delighted to donate a percentage of our sales to help vulnerable wildlife.”

About Maxi Zoo

January 18, 1990, Torsten Toeller opened the doors to the first Fressnapf store in Germany. Bringing a mix of pet food and non food products to the market, he focused on a large product range at excellent prices. The company started with just two employees, and have expanded to 12,000 with Fressnapf and Maxi Zoo stores across Europe. Maxi Zoo, Ireland’s largest retailer, are marking the company’s birthday with a fun filled year of celebrations.

Maxi Zoo is part of the Fressnapf Group, which is the market leader for pet supplies in Europe. Today, the group has 1,500 stores in 11 European countries (most under the name Maxi Zoo). Modern stores, expert advice, attractive prices, a wide range of services and an online shop means the Fressnapf Group is becoming more and more of a cross-channel retailer. Turnover of the group is €2bn a year. The Fressnapf Group supports various charitable animal welfare projects and is constantly expanding its social commitment to improving the relationship between people and pets. Our mission: ‘We do all we can to make the relationship between people and pets easier, better and happier.’

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