Davy Fitzgerald with Vincent and Olivia McGrath at the launch of Ireland's Fittest Farmer in association with Zurich Farm Insurance. Photo: Odhran Ducie

Test your fitness with Davy Fitz at the Ploughing

The ‘Fittest Farmer’ contest at this year’s National Ploughing Championships is a fun way of sparking a discussion about the physical and mental health of farmers, say the sponsors.

Zurich Ireland are promoting the event, and they have recruited Ireland’s Fittest Family coach and GAA legend, Davy Fitzgerald to oversee it.

Fitzgerald, who has been busy filming the next season of Ireland’s Fittest Family as well as his own show, Davy’s Toughest Team, says he is “delighted to be attending the Ploughing Championships this year”.

“I’m encouraging any competitive Irish farmers to come down to Zurich’s stand over the course of the Ploughing to see if they have what it takes to be named Ireland’s Fittest Farmer.

“I’ll be judging it, and not only on physical strength – but on sheer determination, and I’m looking forward to seeing what Ireland’s farmers are made of when it comes to hang tough!”

Those interested in taking part in Ireland’s Fittest Farmer are asked to visit the Zurich stand each morning from 11am.

Alongside the Fittest Farmer contest, visitors the Zurich stand area will be in with a chance to win the Charolais Heifer that will be on display.

Graham Minogue, head of Agri Direct and Broker Partnerships at Zurich, said: “After a three-year hiatus, we are delighted to be back at the Ploughing look forward to meeting up with old friends and new contacts.

“We’re excited to welcome farmers from around the country to our stand, where we will be running activities and competitions for all as well as information sessions conducted by our on-site farming experts.”

Visitors can locate Zurich’s stand at Block one, row 20, stand number: 316, which will be open across the three days of the Ploughing Championships at Ratheniska, County Laois on September 20-22.