Luxury lifestyle and beauty brand set to open Athlone outlet

Luxury lifestyle and beauty brand Rituals looks set to expand its chain of shops in Ireland to include a new retail boutique in Athlone.

Advertisements have appeared online in recent times seeking a store manager for an Athlone outlet to join 11 outlets already up and running nationwide.

The popular evoke.ie website beauty writer and former model Laura Bermingham is also reporting that an outlet in Athlone will open in June, followed by another new shop in Kilkenny in August.

Founded in 2000 by Raymond Cloosterman, Rituals is a unique wellbeing brand with a passion to transform everyday routines into more meaningful experiences. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scents of incense, its main selling point is allowing their customer to find happiness in the smallest of things.

"We're not here to sell you beauty; we are here to make you feel good." Raymond Cloosterman, CEO Rituals has proudly proclaimed when promoting his highly successful global brand

Inspired by the wisdom of ancient traditions and cultures, Rituals has created an extensive collection of luxurious yet affordable products for home and body using signatures fragrances from the world’s finest perfumers. Proudly vegan, the products are made from natural ingredients and are often to be seen in high-end hotels, airport and cruise ships across the globe.

Some of their best-selling products include skincare, lush shower products, candles and scents for the home.

Only 23 years old, the Dutch brand has seen major growth over two decades and now boasts more than 800 stores across 33 countries in Europe, Asia, Middle East, South and North America.

In Ireland, they currently have 11 stores, including Limerick, Grafton Street, Liffey Valley, Cork, Wexford, Galway and Dundalk. There are no outlets in the Midlands, and the possible location for a new Athlone store has yet to be revealed.

The Westmeath/Offaly Independent has contacted the Rituals brand for comment in relation to plans for a new retail boutique in Athlone.