Fagans win Independent Toy Retailer of Year title

Fagan Toys won the title of Independent Toy Retailer of the Year across Ireland and the UK at the Toy Industry Awards in London on Tuesday night.

The quality of their products and services and their approach to marketing helped the team to take the award.

A campaign for Soccer Bot, their best-selling product of the previous year, stood out among their achievements.

A captivating video, created by Melek Fagan, assistant manager at Fagan Toys was popular on TikTok and has amassed a viewership of approximately 4.5 million, reflecting its status as a groundbreaking addition to the toy market for its category and age group.

That success has positioned Fagan Toys as a frontrunner in the industry, and shows their commitment to delivering exceptional and innovative toys to their loyal customers.

Melek said: “It was a proud moment for the family and a great feeling to be recognised for all the hard work behind the scenes.”

John Fagan thank the toy team for their commitment to making the award possible agreed with Melek that it was a proud moment going on stage and collecting the award.

Shop manager Carol Glennon added: “I love the job I do and am committed to making sure Fagans is the go to place for all the kids in Mullingar.

“I can’t describe how amazing it feels to be acknowledged with this award for the hard work we do in Toymaster.”