Niall Horan joins WHOOP as investor and brand partner
WHOOP, the human performance company, have announced a new partnership with Niall Horan. The Mullingar singer will be a brand ambassador, and has also invested in the company, aligning with its mission to unlock human potential through personalised health and performance insights.
In a statement issued today, WHOOP said, as an artist who balances intense touring schedules, demanding performance routines, and an active lifestyle, Niall has long prioritised his physical and mental wellbeing. His personal commitment to health and recovery made WHOOP a natural fit.
“Niall’s been a WHOOP member for years, and we’re proud to officially welcome him to the WHOOP team,” said Will Ahmed, founder and CEO of WHOOP.
“He’s living proof that the world’s top performers don’t all wear jerseys. His schedule – late nights, adrenaline spikes, relentless travel – would break most people. WHOOP has helped him recover faster and show up stronger night after night.
“I’m excited to work with Niall to bring that same edge to more people around the world.”
WHOOP have seen members worldwide logging ‘Stage Performance’ as an activity in the WHOOP app. When Stage Performance is tracked, members often reach Zone 4 and 5, the highest intensity heart rate zones. Spending time in those zones pushes the heart, lungs, and muscles to adapt to increased exertion.
Given the intensity, it’s crucial for performers like Niall to understand the extent of their exertion, as that information has a role in recovery, sleep, and ensuring they can perform at their best in the next show.
“I’ve been using WHOOP for a while now, and it’s completely changed the way I understand my body, whether I’m on stage, in the studio, or just taking care of myself day to day,” said Niall.
“I’m thrilled to join the WHOOP team as both a partner and investor to help more people take control of their health and perform at their best.” Through the partnership, WHOOP and Niall will collaborate on exclusive content, brand campaigns, and community engagement initiatives focused on promoting recovery, sleep, and overall wellbeing.
Fans can also expect special member activations and behind-the-scenes insights into how Horan integrates WHOOP into his routine on and off tour. The partnership represents the continued commitment from WHOOP to work with culturally influential figures who exemplify the importance of data-driven wellness.