Joe Norris Motors appointed Ireland's first official Leapmotor Retail Partner

Major milestone in brand's expansion into Irish market

Joe Norris Motors in Navan has been officially appointed as the first Retail Partner for Leapmotor in Ireland, marking an exciting new chapter for one of County Meath’s most trusted and respected motor dealerships.

The announcement, made by Leapmotor Ireland, represents a major milestone in the brand’s expansion into the Irish market as it introduces its range of accessible, innovative electric vehicles to Irish motorists. The eagerly awaited Leapmotor T03, B10 and C10 models are set to redefine affordable mobility when they arrive this year.

Welcoming the appointment, Leapmotor Ireland’s Business Development Manager, Yvonne Sweeney, said: “We are delighted to partner with Joe Norris Motors as the inaugural Leapmotor Retail Partner in Ireland. Their outstanding reputation for customer care, quality, and community focus makes them the perfect representative for the Leapmotor brand. Together, we will ensure Irish motorists enjoy best-in-class EV technology, exceptional value, and outstanding service.”

Founded in 1986 by the late Joe Norris, the dealership has long been synonymous with quality and service in Co Meath. Joe Norris first entered the motor trade in 1962, working with the Smith Motor Group and building a reputation for trust and customer satisfaction that would become the foundation of his own business.

As demand grew, Joe Norris Motors relocated from Navan town centre to its current state-of-the-art facility on the Kentstown Road, where it continues to serve generations of customers. In 2020, the company was appointed as the main Peugeot Dealer for Meath, offering the full range of Peugeot cars and commercial vehicles and further strengthening its commitment to quality and innovation.

Now, with the addition of Leapmotor, Joe Norris Motors proudly becomes the first Irish dealership to join the Leapmotor Network, expanding its offering to include a range of advanced electric vehicles designed to make sustainable driving accessible to all.

Dealer Principal Pieter Van Der Linde said: “Becoming Leapmotor’s first Retail Partner in Ireland is a proud moment for everyone here at Joe Norris Motors. We’ve always believed in embracing innovation and providing our customers with real choice. Leapmotor represents the future — stylish, feature-rich vehicles that offer incredible value and performance. We look forward to welcoming everyone to experience the Leapmotor range first-hand.”

Over the years, Joe Norris Motors has built a loyal customer base who return time and again for their next vehicle or to have their existing car serviced by the dealership’s highly trained technicians. Known for its honest, transparent approach and commitment to exceptional service, the team continues to make car buying a stress-free and enjoyable experience.

As the first official Leapmotor Retail Partner in Ireland, Joe Norris Motors is not just celebrating a new franchise — it’s taking a “Leap Forward” into the future of mobility, while continuing to uphold the legacy of trust, community, and excellence that has defined the dealership for nearly four decades.