Jason McClean, Jack Morris and Darren Nugent of JMC Car Sales, Westmeath, with Jason Delaney of sponsor Wilsons Auctions as they receive their 2026 Q1 CarsIreland Dealership Award for Best Online Marketing in Leinster.

Castlepollard dealership drives home prestigious Leinster marketing award

Published: Tue 14 Jul 2026, 9:30 AM

Local automotive specialist JMC Car Sales is celebrating a major milestone this week after being named the winner of the Best Online Marketing award for Leinster at the Q1 2026 CarsIreland Dealership Awards.

The highly contested category, sponsored by Wilsons Auctions, recognises dealerships that demonstrate exceptional innovation, consumer engagement, and digital strategy within the Irish motor industry. Winners are chosen by an elite panel of automotive and marketing experts who evaluate competitive entries from across the provinces.

The award highlights JMC Car Sales’ excellent customer-focused digital strategy and expert website presence. Based in Castlepollard, the dealership has successfully utilised online platforms to expand its reach far beyond county borders.

Expressing his delight at the recognition, Jason McClean of JMC Car Sales emphasised that their digital footprint is all about connection: “Although we are a car dealer located in Castlepollard, we do business all over the country,” Jason said. “Our friendly and expert staff help customers find their car at the best price. This award is a recognition of the relationship we have with our customers.”

Jason noted that he hopes the accolade will attract even more online buyers to their digital showroom. The dealership boasts a diverse inventory of premium used vehicles, featuring high-end marques such as BMW, Audi, and Land Rover: “Any customer who wants to know more about any of our stock can contact us in person or online,” he added.

The CarsIreland Dealership Awards celebrate outstanding competence across the Irish motor sector. Ger Toher, chief operating officer at CarsIreland.ie, commended the Q1 winners for their forward-thinking approaches to vehicle retail. “We are delighted to recognise dealerships that go above and beyond to strengthen their digital channels and online presence through smart, strategic solutions,” Mr Toher stated. “The Best Online Marketing category celebrates the innovative use of technology and the digital space.”

This sentiment was echoed by Jason Delaney, Dublin branch manager and auctioneer at category sponsor Wilsons Auctions: “We understand the importance of a well-planned online strategy, and we are delighted to recognise dealerships that set new standards in this space,” Mr Delaney said.

As digital storefronts become the primary gateway for car buyers, this provincial win positions JMC Car Sales at the forefront of the Irish automotive market. Local customers can explore their award-winning digital platform online or visit the team directly in Castlepollard to view their premium stock.