Heineken pranks Rochfortbridge lad Dara Coyne

Olga Aughey

Rochfortbridge lad Dara Coyne got the shock of his life when he found himself at the centre of an elaborate prank by Heineken.

The 24-year-old DIT student who runs a freestyle football Youtube channel called Your How To Do with friend Brendan Brady, entered what he thought was a talent competition, only to discover that instead of demonstrating his skills to a panel of judges, he had to perform them in front of a live audience.

He is now part of a viral ad campaign which went live this week across the net, on Facebook, Twitter and Youtube.

“The adrenaline rush of the performance was just amazing but I had no idea what I was letting myself in for. It was a very clever idea by Heineken when you think about it.”

Check out Dara here!

For more on Dara's story check out next Tuesday's edition of the Westmeath Examiner.