Westmeath company ‘My Name is TED' in Google's Adopt A Startup Programme
Google has announced that Mullingar based ‘My Name is TED’ is one of 30 start-up companies that will be taking part in its Spring Adopt A Startup programme, which launched yesterday, March 12.
As part of the programme, start-ups will undergo an intensive 12-week mentoring programme with experienced Google employees and attend a series of lectures and workshops at Google’s EMEA headquarters in Dublin.
Brendan McEvoy of My Name is TED told the Westmeath Examiner that he is looking forward to the workshops and is hoping to learn more about the intricacies of digital marketing in particular.
“It will give us a 360-degree view of our digital strategy and online marketing,” said Brendan.
“It will help us secure our future and grow into new markets, which means we will hopefully be able to announce new positions at the company later this year.
“We think the Google experts will help us understand how to manage our website and content if there is a fall-off in traffic, and help us how to position ourselves strongly when people are searching for our products.”
At the end of the 12 weeks, eight successful startups will get the opportunity to showcase their results from the programme to a panel of industry experts, including members of Google Ireland’s leadership team.
The overall winner of the programme will receive €10,000 in AdWords credit as well as eligibility for the Google Cloud programme, which comes with $100,000 Google Cloud Credit.
The seven runners up will also be eligible for the programme and the chance to receive $20,000 in Google Cloud Credits, while one company will win three months free hot desking in Dogpatch Labs, a Google For Entrepreneurs partner.
Rebecca Walsh, programme manager for Adopt A Startup, said: “The strong mix of companies in this year’s Adopt A Startup programme really shows the demand and energy among the startup community in Ireland to seek out the right support mechanisms to help scale and grow their businesses regardless of the industry they operate in.
“One third of companies in our Spring programme are from outside Dublin, which is great to see as it shows a strong entrepreneurial spirit in communities around the country”.
“This year, Google’s Adopt A Startup programme has increased emphasis on strategy and business planning, which is the foundation stone for any company to succeed and grow.
“We will also focus on optimising a customer acquisition strategy; scaling internationally / export using tools, such as the newly launched Google Market Finder; and how to optimise new infrastructure technologies such as Cloud.”