Credit unions top ‘most reputable organisation’ survey
Credit unions have been ranked as number one of the top 100 most highly regarded organisations in Ireland, in the Ireland RepTrak® 2023 annual study.
The Ireland RepTrak® 2023 annual study is based on a survey of more than 5,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.
Credit unions took the top spot overall as the most reputable organisation in Ireland with an excellent Reputation Pulse score of 82.8.
With more than 3.6 million members, credit unions were credited as being cornerstones of local communities.
The public acknowledged the trust that members place in their local credit unions and their friendly, people-focused approach.
An Post was in second place in the survey with a score of 80.8 and Bord Bia was in third place with a score of 80.6.
Tom Allen of North Midlands Credit Union said: “We are delighted to see the hard work, dedication and commitment of the credit union movement across the country being recognised in the RepTrak® survey. The survey emphasises attributes such as trust and respect, which are core to the ethos of credit unions.
“We’re focused on continuing to enhance the supports and services which we provide to our members and our communities.
“While we will continue to adapt to meet the changing needs of our members, there will be one constant – we will always put the needs of our members at the heart of everything that we do.”
The success of credit unions in the Ireland RepTrak® study follows the announcement earlier this month that they have been appointed Sustainable Development Goal (SDG) champions by the Department of the Environment, Climate and Communications for 2023 and 2024.
About the Ireland RepTrak® 2023 study
The Ireland RepTrak® 2023 study surveyed a representative sample of 5,574 members of the public aged 18+ throughout the Republic of Ireland between 2 January and 28 February 2023, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across 16 sectors. Companies are ranked on a reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40).