New outlet at Fair Green Shopping Centre, Mullingar is Normal’s fourth in Ireland
Danish retailer Normal continues its expansion across Ireland with the opening of a new outlet in Fair Green Shopping Centre, Mullingar, on Wednesday, June 24.
Following openings in Dublin and Cork, the Mullingar launch marks the brand’s fourth store in Ireland.
To celebrate the opening, Normal has some offers planned: the first 10 people in the queue will each receive a €30 Normal gift card, which can be redeemed directly in-store.
In addition, 500 goodie bags await the first customers, alongside the chance to win a pallet of Normal products.
Visitors can also expect interactive competitions, including the ‘TADAAA Ticket’ competition, inspired by the classic ‘Golden Ticket’. With a little luck, one customer purchasing a shopping bag at checkout could discover a hidden ticket redeemable for a €334 gift card.
A digital voucher will also be available for people to sign up online here, allowing customers to claim a product within the first week of opening.
The new Mullingar store has 491m² of sales space and will employ approximately 30 people.
The opening hours on Wednesday are 9am-7pm.
Known for its maze-like store design and ever-changing assortment, Normal says it offers customers a shopping experience that feels more like a treasure hunt than a traditional retail visit.
Combining a hybrid of personal care, household essentials, snacks and drinks, the store features a mix of well-known brands such as L’Oréal, Maybelline, Nivea, Gillette, Colgate, Garnier, Nescafé, Oreo, Vanish and Finish, as well as exclusive brands such as PUCA Pure&Care, Alva and The Hair Project, all at fixed low prices.
Some highlights include the extensive K-Beauty skincare range, a large selection of Asian and American confectionery, trend-led makeup products, and a dedicated section featuring products specifically for men.
With more than 100 new products arriving every week, every visit to Normal offers something new to explore.
Shoppers can also take part in Normal’s popular luggage checker challenge. Customers whose shopping bags are larger than the luggage checker will receive a free product, adding an extra element of fun to the opening day experience.
The Normal app expands the shopping experience with points, or so-called Uniqoins, that can be collected through in-app games, challenges or by scanning the personal Normal-ID. Receipts are automatically stored digitally, and collected Uniqoins can be redeemed for products in the in-app shop. The app is available on the App Store and Google Play.
Navid Samarghandi, international sales manager at Normal, said: “Fair Green Shopping Centre is a fantastic location and we look forward to welcoming customers from across Mullingar and the wider midlands region.
“Whether customers are looking for everyday essentials, the latest K-Beauty products, international snacks or great value beauty and personal care items, we are confident they will enjoy discovering everything Normal has to offer.”
Since opening its first store in Denmark in 2013, Normal has expanded to more than 1,000 stores there, in Norway, Sweden, the Netherlands, France, Finland, Portugal, Spain, Italy, Austria, Slovakia and Ireland.