New look McDonald's restaurant in Mullingar creates new jobs and enhances customer experience

 

An investment of €700,000 has gone into giving the McDonald’s restaurant on Pearse Street what the firm is terming a “digital makeover”.

Re-opening tomorrow morning, Tuesday, the restaurant will have new self-order kiosks, table service and the facility to browse on-site Samsung Galaxy tablets.

Seamus Rawle, who is the franchisee, reveals that the revamp has created 20 new jobs for the local area.

The innovations are, he said, aimed at improving the customer experience at the restaurant.

To improve the speed and ease of ordering, customers will have the option to use one of the restaurant’s self-order kiosks.

These allow customers to browse the menu, review nutritional information and personalise their meals, giving diners more time to consider their food and drink choices. New dedicated dining room hosts will ensure the ordering process is as quick and easy as possible.

Table service will also be introduced to take the hassle out of finding somewhere to sit when carrying food, potentially with children, bags and buggies. In restaurants where table service has been introduced previously, customer feedback has been positive; families appreciate not having to leave children unattended while queuing and customers say it’s given them more time to chat with friends and family.

Diners can also avail of on-site Samsung Galaxy tablets, which can be used to surf the web, keep up to date on the latest news headlines or play games. All of these digital improvements have been designed with changing customer needs in mind.

Said Mr Rawle, who also owns and operates the McDonald’s restaurant in Longford, Cavan and Athlone, commented: “These changes are designed to make our customers’ experience as enjoyable as possible - whether that’s providing people with a chance to get to grips with using a tablet in a relaxed environment, or giving parents an even easier way to order their food.

“When ordering at the new kiosks, customers will have the option to make more personalised food choices, for example swapping fries for a side salad or adding a fruit bag to their children’s Happy Meal.”

There are 91 McDonald’s restaurants in operation in Ireland, 90% of which are owned and operated by 22 Franchisees. McDonald’s was first established in Ireland in 1977 and since then has grown its workforce to more than 5,000. All McDonald’s beef, bacon, milk, cheese, water and eggs are 100% Irish.

McDonald’s Europe is the single largest purchaser of Irish beef by volume and one in every five hamburgers sold in McDonald’s across Europe every year is of Irish origin. The company also exports Irish dairy produce, bacon and eggs into the McDonald’s system internationally.